eBay Open 2022 Seller Conference Agenda – What You Need To Know - eSeller365

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Published: Aug 19th, 2022
eBay Open 2022 Seller Conference Agenda – What You Need To Know - eSeller365

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Jamie Iannone, President and CEO, eBay Jordan Sweetnam, SVP & GM, North America, eBay Andrea Stairs, VP, CMO & Seller Community, eBay Stef Jay, SVP Chief Business and Strategy Officer, eBay Thomas Walker, Senior Director, Consumer Insights, eBay Adrian Fung, VP Customer & Performance Marketing, eBay Dawn Block, VP, Collectibles, Hard Goods & Home, eBay Alec Larson, eBay Seller, larsonenterprises Rob Veres, eBay Seller, Burbanksportcards Liann Ho, eBay Seller, watchshopping 1:30 pm – 1:40 pm: Break 1:40 pm – 2:10 pm: Training Session, Create the Perfect Listing – Learn best practices for titles, item specifics, and how to take great photos.
1:40 pm – 2:10 pm: Training Session, Win Over Angry Customers: Your Guide to Excellent Customer Service – Get advice on tricky topics like winning over an angry customer, handling returns, policies, and providing excellent customer service.
1:40 pm – 2:10 pm: Training Session, Going Global with eBay Canada – Specifically targeted to Canadian eBay sellers, this presentation provides the fundamentals of using the eBay marketplace to sell worldwide.
1:40 pm – 2:10 pm: Training Session, What Buyers Want – Learn more about what your buyers want directly from them, and eBay will share research it has done with buyers.
1:40 pm – 2:10 pm: Training Session, Get To Know Gen Z – Get to know your future customer: Gen Z!

eBay Open 2022 Seller Conference Agenda – What You Need To Know - eSeller365

eBay released the agenda for next month’s eBay Open seller conference, spanning three half days of training and informational sessions to help eBay sellers grow their business on the marketplace. After skipping the 2020 event due to the pandemic — and holding last year’s conference being an all-virtual affair — eBay Open in 2022 features online and in-person sessions. However, the three localized in-person eBay Open Studio events scheduled for the last day of eBay Open on September 23 in New York, Austin, and Los Angeles are all sold out. While having in-person events is nice, virtual events offer the opportunity for many more sellers to participate in the seller conference. eBay has packed the three days with training and category sessions that cover a wide range of topics relevant to selling on eBay, regardless of whether you are a novice or an experienced seller. In addition, there are Keynote sessions, fun activities during some breaks, and seller networking opportunities. eBay Open 2022 Agenda Agenda Notes All times listed are Eastern Time. There are four types of training and informational sessions: Keynotes – General Information from eBay execs, leaders, and invited sellers. Training Sessions – These are hosted by eBay staff or partners. Seller-led Training Sessions – These are hosted by eBay sellers. Category Sessions – these are hosted by eBay staff. Before, after, and in-between, eBay scheduled some breaks and seller networking sessions. We listed those as well. The agenda does not include the eBay Open Studio in-person sessions that occur on Thursday. Except for the Keynote sessions (and breaks/networking sessions), all other sessions are presented in groupings, meaning multiple sessions overlap. However, most sessions on Thursday are replays (Noted as ‘Replays’) of sessions from Tuesday and Wednesday. This gives sellers an opportunity to pick more of the sessions they are interested in. eBay differentiated a bit between fundamental and advanced training sessions (we didn’t), but the descriptions of each session matter more. Clearly, some sessions are targeted to advanced users, while others are better for newer users. While there doesn’t appear to be a geographical restriction from where sellers can join eBay Open, the content is designed for US and Canadian sellers. eBay is holding already (Germany Sep 7 & 8) or may plan to hold in the future country-specific eBay Open events in other markets. eBay did not say if it will make session replays available after the conclusion of eBay Open. That is something they have done in the past. If you have not registered for eBay Open, do so now. There is a link at the bottom of this agenda to register. Remember, the event is free! As an additional incentive to register early (by September 1), registrants will receive an invite to the eBay Open Sneak Peek Event on September 8 where speakers will give a preview of their sessions. This might help you decide on which sessions to pick. Tuesday, September 21 11:00 am – 12:00 pm: Seller Networking – Meet other sellers and exchange tips on selling. 12:00 pm – 1:30 pm: Opening Keynote – Updates, insights, and announcements from eBay leaders and invited sellers. Jamie Iannone, President and CEO, eBay Jordan Sweetnam, SVP & GM, North America, eBay Andrea Stairs, VP, CMO & Seller Community, eBay Stef Jay, SVP Chief Business and Strategy Officer, eBay Thomas Walker, Senior Director, Consumer Insights, eBay Adrian Fung, VP Customer & Performance Marketing, eBay Dawn Block, VP, Collectibles, Hard Goods & Home, eBay Alec Larson, eBay Seller, larsonenterprises Rob Veres, eBay Seller, Burbanksportcards Liann Ho, eBay Seller, watchshopping 1:30 pm – 1:40 pm: Break 1:40 pm – 2:10 pm: Training Session, Create the Perfect Listing – Learn best practices for titles, item specifics, and how to take great photos. This session will also cover tools within the new eBay listing flow — including promoted listings, volume pricing, and more. 1:40 pm – 2:10 pm: Training Session, Win Over Angry Customers: Your Guide to Excellent Customer Service – Get advice on tricky topics like winning over an angry customer, handling returns, policies, and providing excellent customer service. 1:40 pm – 2:10 pm: Training Session, Going Global with eBay Canada – Specifically targeted to Canadian eBay sellers, this presentation provides the fundamentals of using the eBay marketplace to sell worldwide. This session also includes tips for planning your international strategy, best practices to optimize your listings for a global audience, and tips and tricks for shipping worldwide. 1:40 pm – 2:10 pm: Training Session, What Buyers Want – Learn more about what your buyers want directly from them, and eBay will share research it has done with buyers. 1:40 pm – 2:10 pm: Training Session, Get To Know Gen Z – Get to know your future customer: Gen Z! Forrester analyst Anjali Lai dives deep into this consumer group’s shopping habits. 2:10 pm – 2:30 pm: Break with eBay Trivia – A chance to win some Swag! 2:30 pm – 3:00 pm: Category Session, Collectibles (Toys, Coins, Etc) – Learn about eBay’s strategy for the collectibles and toys categories for the rest of 2022 and how to make the most of this holiday season. eBay will cover new initiatives, category changes, and new structure — and share some best practices to ensure you continue growing your business. 2:30 pm – 3:00 pm: Category Session, Trading Cards – An overview and analysis of the current trading cards industry and what eBay expects for its future, along with tips on how to grow your business. 2:30 pm – 3:00 pm: Category Session, Fashion – With fashion constantly evolving, learn how eBay continues to gain momentum by leveraging consumer trends and crucial retail moments. Plus, hear insider tips that will help grow your eBay fashion business. 2:30 pm – 3:00 pm: Category Session, Heavy Equipment – Learn about eBay’s focus and investment in the heavy equipment category. 2:30 pm – 3:00 pm: Category Session, Home, and Interior – Get an overview of the home interior industry and eBay’s priority on growing the category. Learn about eBay’s strategy, roadmap, selection opportunities — and more. 2:30 pm – 3:00 pm: Category Session, Electronics (Refurbished) – Get an overview of the electronics business on eBay, how recent events have changed supply and demand trends, plus best practices for selling in the category. 2:30 pm – 3:00 pm: Category Session, Luxury (Handbags, Watches, Jewelry) – Learn about the current state of luxury at eBay and how you can benefit from innovative initiatives driving growth within the watches, handbags, and jewelry categories. 2:30 pm – 3:00 pm: Category Session, Motors and Parts & Accessories – Learn about eBay’s renewed focus on parts and accessories, and get a preview of upcoming capabilities and initiatives to drive growth for your eBay business. 2:30 pm – 3:00 pm: Category Session, Sneakers – Find out what’s coming to the red-hot sneaker market on eBay. Plus, hear eBay’s plans for growth — including insights on sales, products, and strategy. 3:00 pm – 3:10 pm: Break 3:10 pm – 3:40 pm: Seller-led Training Session, Bin There, Done That: Practical Tips for Processing and Managing Inventory – Running an eBay store — large or small — requires some of our most precious resources: time, money, and energy. From creating an inventory management system to identifying tools and rules to enhance your efficiency as well as developing strategies for dealing with “death piles,” this session has something for all eBay sellers who want to maximize their business. 3:10 pm – 3:40 pm: Seller-led Training Session, Turn $3 into $30 – Become a master of thrifting by learning to pick the right products that maximize your return on investment. 3:10 pm – 3:40 pm: Seller-led Training Session, Practical Tools For The New Or Aspiring eBay Seller – Specifically targeted to eBay sellers with little to no experience on eBay, in this session, you will learn the fundamental steps for running an eBay business. 3:40 pm – 4:00 pm: Seller Networking – Meet other sellers and exchange tips on selling. Wednesday, September 22 11:00 am – 12:00 pm: Seller Networking – Meet other sellers and exchange tips on selling. 12:00 pm – 12:45 pm: Keynote – Updates, insights, and announcements from eBay leaders and invited sellers. Eddie Garcia, SVP, Chief Product Officer, eBay Ashish Chhabra, VP, Chief Revenue Officer, Americas, eBay Kimberly Miller, eBay Seller, ChiefsMilitarySurplus Matthew Miller, ChiefsMilitarySurplus 12:45 pm – 1:00 pm: Break 1:00 pm – 1:30 pm: Training Session, How to Make Search and Promoted Listings Work for You – Make your listings easier to find by providing item specifics, creating good quality images, pricing items competitively, and using promoted listings. 1:00 pm – 1:30 pm: Training Session, How to Build Customer Loyalty With Buyers – Learn how to use eBay’s promotional tools, including coupons, SIO, and more, giving you more flexibility and control over your customer marketing to bring them back for more purchases. 1:00 pm – 1:30 pm: Training Session, Optimize Your Business by Harnessing the Power of eBay Data With Terapeak – Take a deep dive into eBay’s analytics tools like Terapeak Product Research and Terapeak Sourcing Insights to grow your business with data. 1:00 pm – 1:30 pm: Training Session, Create a Fair and Safe Marketplace Through eBay’s Protections and Policies – Learn more about eBay’s selling policies before you list an item to avoid breaking any rules. eBay will discuss seller protections, performance, intellectual property, VeRO (Verified Rights Owners Program), and prohibited and restricted item policies that are designed to help create a fair and safe marketplace for all eBay Users. 1:00 pm – 1:30 pm: Training Session, Boost Your Business with eBay Stores – Learn new ways to maximize your store subscription and customize your eBay Store for buyers to know more about your business and the products you sell. 1:00 pm – 1:30 pm: Training Session, Promoted Listings Advanced – Learn how to drive traffic to your listings with high visibility, enhanced budget controls, and strategic keyword selection. These campaigns work on a cost-per-click model, which means you pay per click on your ads. Note: Promoted Listings Advanced is available to Above Standard or Top Rated sellers with enough account activity. 1:30 pm – 2:00 pm: Break with activity – Take a break from panels and networking and join eBay on the main stage for a fun activity. 2:00 pm – 2:45 pm: Keynote – Company updates and insights about social media, shipping, and payments from eBay leaders and invited sellers. Andrea Stairs, VP, CMO & Seller Community, eBay Jordan Sweetnam, SVP & GM, North America, eBay Stuart Reichenbach, Senior Director, Shipping, eBay Avritti Khandurie Mittal, VP of Global Payments, eBay Akil McLeod, eBay Seller, dapperadvisor Danna Crawford, eBay Seller, askdanna Chase Clifford, eBay Seller, chaseaftertherightprice 2:45 pm – 3:00 pm: Break 3:00 pm – 3:30 pm: Seller-led Training Session, Use eBay’s Tools and Analytics to Grow Your Business – Learn how eBay’s tools and analytics can take your business to the next level. You’ll learn about tools to save you time, increase sales and traffic, and create a customer base as well as how to use eBay’s analytics to work smarter and not harder. 3:00 pm – 3:30 pm: Seller-led Training Session, Ship International: Make Money Worldwide – Understanding the basics — including shipping options, and do’s and don’ts — of growing your business worldwide. 3:00 pm – 3:30 pm: Seller-led Training Session, Turn Your eBay Side Hustle Into Full-Time Income – Learn how to set and meet your goals, how to hire help to increase your sales, and how to set up a system and scale on eBay — all so you can be your own boss and have the freedom of owning your own business, fulltime. 3:00 pm – 3:30 pm: Seller-led Training Session, Social Media: Why It’s Beneficial To Your Business – Introduce yourself and share your story. Document your journey. And increase your income as well as your impact on your network. 3:30 pm – 4:00 pm: Seller Networking – Meet other sellers and exchange tips on selling. Thursday, September 23 11:00 am – 12:00 pm: Seller Networking – Meet other sellers and exchange tips on selling. 12:00 pm – 12:15 pm: Break 12:15 pm – 12:45 pm: Training Session, Save Money and Time on Shipping – Shipping made seamless. Learn more about eBay’s shipping tools that can save you money and time. 12:15 pm – 12:45 pm: Training Session, Keep Your Sales High and Your Standards Higher: Your Guide to Understanding eBay’s Policies for a Safe and Secure Marketplace – Learn how to attain and maintain Top Rated Seller status. Find out more about eBay’s selling policies that help create a fair and safe marketplace. 12:15 pm – 12:45 pm: Training Session, Level Up Your Business with Seller Hub and Seller Center – Learn Seller Hub tips and tricks, including how to up-level your eBay inventory management and get the most out of the tools intended for business-minded sellers. 12:15 pm – 12:45 pm: Training Session, Trading Cards and Collectibles in Canada​ – Hear insights and updates for Canadian collectibles and trading card sellers. Learn about new seller tools, get tips and strategies to list faster and improve visibility, and watch product walkthroughs to help you grow your collectibles business with eBay Canada. 12:15 pm – 12:45 pm: Training Session, Join the Fight! Influence Government Officials to Protect the eBay Community – eBay Main Street is a global grassroots action network that keeps sellers informed and engaged on public policy issues that affect eCommerce. 12:15 pm – 12:45 pm: Training Session, Grow and Thrive Your Business with eBay Seller Capital and Third Party Solution Providers – Learn how eBay Seller Capital, powered by LendingPoint, provides convenient access to financing to accelerate your growth and run a thriving business. Understand how other Sellers are using capital to grow and how easy it is to get started. Also, hear about the services offered by Third Party Solution Providers and how those services can help you streamline and grow your eBay business. 12:45 pm – 1:00 pm: Break 1:00 pm – 1:30 pm: Seller-led Training Session (Replay), Bin There, Done That: Practical Tips for Processing and Managing Inventory – Running an eBay store — large or small — requires some of our most precious resources: time, money, and energy. From creating an inventory management system to identifying tools and rules to enhance your efficiency as well as developing strategies for dealing with “death piles,” this session has something for all eBay sellers who want to maximize their business. 1:00 pm – 1:30 pm: Seller-led Training Session (Replay), Turn $3 into $30 – Become a master of thrifting by learning to pick the right products that maximize your return on investment. 1:00 pm – 1:30 pm: Seller-led Training Session (Replay), Practical Tools For The New Or Aspiring eBay Seller – Specifically targeted to eBay sellers with little to no experience on eBay, in this session, you will learn the fundamental steps for running an eBay business. 1:00 pm – 1:30 pm: Seller-led Training Session (Replay), Use eBay’s Tools and Analytics to Grow Your Business – Learn how eBay’s tools and analytics can take your business to the next level. You’ll learn about tools to save you time, increase sales and traffic, and create a customer base as well as how to use eBay’s analytics to work smarter and not harder. 1:00 pm – 1:30 pm: Seller-led Training Session (Replay), Ship International: Make Money Worldwide – Understanding the basics — including shipping options, and do’s and don’ts — of growing your business worldwide. 1:00 pm – 1:30 pm: Seller-led Training Session (Replay), Turn Your eBay Side Hustle Into Full-Time Income – Learn how to set and meet your goals, how to hire help to increase your sales, and how to set up a system and scale on eBay — all so you can be your own boss and have the freedom of owning your own business, fulltime. 1:00 pm – 1:30 pm: Seller-led Training Session (Replay), Social Media: Why It’s Beneficial To Your Business – Introduce yourself and share your story. Document your journey. And increase your income as well as your impact on your network. 1:30 pm – 2:00 pm: Break with Spin-the-wheel – Take a break from panels and networking and join eBay on the main stage spin-the-wheel fun. 2:00 pm – 2:30 pm: Training Session (Replay), Create the Perfect Listing – Learn best practices for titles, item specifics, and how to take great photos. This session will also cover tools within the new eBay listing flow — including promoted listings, volume pricing, and more. 2:00 pm – 2:30 pm: Training Session (Replay), Win Over Angry Customers: Your Guide to Excellent Customer Service – Get advice on tricky topics like winning over an angry customer, handling returns, policies, and providing excellent customer service. 2:00 pm – 2:30 pm: Training Session (Replay), Going Global with eBay Canada – Specifically targeted to Canadian eBay sellers, this presentation provides the fundamentals of using the eBay marketplace to sell worldwide. This session also includes tips for planning your international strategy, best practices to optimize your listings for a global audience, and tips and tricks for shipping worldwide. 2:00 pm – 2:30 pm: Training Session (Replay), What Buyers Want – Learn more about what your buyers want directly from them, and eBay will share research it has done with buyers. 2:00 pm – 2:30 pm: Training Session (Replay), Get To Know Gen Z – Get to know your future customer: Gen Z! Forrester analyst Anjali Lai dives deep into this consumer group’s shopping habits. 2:00 pm – 2:30 pm: Training Session (Replay), How to Make Search and Promoted Listings Work for You – Make your listings easier to find by providing item specifics, creating good quality images, pricing items competitively, and using promoted listings. 2:00 pm – 2:30 pm: Training Session (Replay), How to Build Customer Loyalty With Buyers – Learn how to use eBay’s promotional tools, including coupons, SIO, and more, giving you more flexibility and control over your customer marketing to bring them back for more purchases. 2:00 pm – 2:30 pm: Training Session (Replay), Optimize Your Business by Harnessing the Power of eBay Data With Terapeak – Take a deep dive into eBay’s analytics tools like Terapeak Product Research and Terapeak Sourcing Insights to grow your business with data. 2:00 pm – 2:30 pm: Training Session (Replay), Create a Fair and Safe Marketplace Through eBay’s Protections and Policies – Learn more about eBay’s selling policies before you list an item to avoid breaking any rules. eBay will discuss seller protections, performance, intellectual property, VeRO (Verified Rights Owners Program), and prohibited and restricted item policies that are designed to help create a fair and safe marketplace for all eBay Users. 2:00 pm – 2:30 pm: Training Session (Replay), Boost Your Business with eBay Stores – Learn new ways to maximize your store subscription and customize your eBay Store for buyers to know more about your business and the products you sell. 2:00 pm – 2:30 pm: Training Session (Replay), How to Make Search and Promoted Listings Work for You – Make your listings easier to find by providing item specifics, creating good quality images, pricing items competitively, and using promoted listings. 2:00 pm – 2:30 pm: Training Session (Replay), Save Money and Time on Shipping – Shipping made seamless. Learn more about eBay’s shipping tools that can save you money and time. 2:00 pm – 2:00 pm: Training Session (Replay), Keep Your Sales High and Your Standards Higher: Your Guide to Understanding eBay’s Policies for a Safe and Secure Marketplace – Learn how to attain and maintain Top Rated Seller status. Find out more about eBay’s selling policies that help create a fair and safe marketplace. 2:00 pm – 2:00 pm: Training Session (Replay), Level Up Your Business with Seller Hub and Seller Center – Learn Seller Hub tips and tricks, including how to up-level your eBay inventory management and get the most out of the tools intended for business-minded sellers. 2:00 pm – 2:30 pm: Training Session (Replay), Trading Cards and Collectibles in Canada​ – Hear insights and updates for Canadian collectibles and trading card sellers. Learn about new seller tools, get tips and strategies to list faster and improve visibility, and watch product walkthroughs to help you grow your collectibles business with eBay Canada. 2:00 pm – 2:30 pm: Training Session (Replay), Join the Fight! Influence Government Officials to Protect the eBay Community – eBay Main Street is a global grassroots action network that keeps sellers informed and engaged on public policy issues that affect eCommerce. 2:00 pm – 2:30 pm: Training Session (Replay), Grow and Thrive Your Business with eBay Seller Capital and Third Party Solution Providers – Learn how eBay Seller Capital, powered by LendingPoint, provides convenient access to financing to accelerate your growth and run a thriving business. Understand how other Sellers are using capital to grow and how easy it is to get started. Also, hear about the services offered by Third Party Solution Providers and how those services can help you streamline and grow your eBay business. 2:30 pm – 2:45 pm: Break 2:45 pm – 3:50 pm: End of Event Keynote – Hear more from CEO Jamie Iannone, eBay execs, and sellers about their businesses, eBay for Charity, and the community. eBay will also announce the 2022 Up & Running Grantees, as well as wrap up the event with SVP & GM Jordan Sweetnam. Jamie Iannone, President and CEO, eBay Jordan Sweetnam, SVP & GM, North America, eBay Andrea Stairs, VP, CMO & Seller Community, eBay Nicole Inouye, Director of Product Management, Buyer Engagement & Personalization, eBay Rebecca Michals, Director of Seller Community and Engagement, eBay Beric Alleyne, Global Head of Diversity, Equity & Inclusion, eBay Laurie Wong, eBay Seller, reflectionsoftrinity Liz O’Kane, eBay Seller, coloradoreworn Angie Cardona-Nelson, eBay Seller, angiesgreengosurplus Yinka Ogunsunlade, eBay Seller, fashionablylegal 3:50 pm – 4:00 pm: Seller Networking – Meet other sellers and exchange tips on selling. eBay Open Registration Register for free now for eBay Open here. If you register by September 1st, you will receive an invitation to the eBay Open Sneak Peek event on September 8. See more details here. And finally, if this agenda is overwhelming, here is a link to a step-by-step guide to help you pick sessions that fit your business and interests. Connect With Us And Other Small Business Owners Please head over to our Facebook Group for Small Business Sellers and interact with other small business owners. Follow us on Facebook, Twitter, and LinkedIn to stay up to date with relevant news and business insights for your online business.
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