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|Mon July 26 2021 15:01:13|
By: Ina Steiner
eBay launched an offsite ad program tied to Promoted Listings, similar to Etsy’s program. In today’s announcement, eBay said external Promoted Listings come at no additional cost to sellers.
eBay CEO Jamie Iannone had briefed Wall Street analysts on the pilot version of the program in May, as we reported at the time.
To be clear, the ads are not free. If a buyer clicks on a Promoted Listing that appears off eBay and purchases the item within 30 days, the seller will pay eBay just as they would if a buyer clicked on the Promoted Listing ad on the eBay platform.
Sellers determine how much they are willing to pay for Promoted Listings: “You choose an ad rate between 1% – 100% of the item’s sale price. The higher the ad rate, the higher the possibility of ad placement, leading to increased visibility.”
In its announcement, eBay explained:
“One of the key ways we connect buyers to our site and with your inventory is through our marketing investments, which ensure that eBay listings appear in external ads on partner sites and search platforms like Google and Bing.
“We’re happy to share that moving forward, Promoted Listings will be featured in these external ads, expanding the reach of sellers’ Promoted Listings campaigns and providing additional listing visibility across the web.”
The program is currently optional:
“While we are excited to introduce external Promoted Listing
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eBay Launches Offsite Ad Program – No Extra Cost for Now