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|Sun Apr 11 2021 20:04:36|
By: Ina Steiner
While they aren’t new, I’ve been struck recently by the number of ads eBay is running at the bottom of search results pages that link to listings on rival retail sites.
After searching eBay today for “sterling silver necklace” and scrolling down through the first page of search results featuring sellers’ listings, I noticed that the first listing in the ad section at the bottom of the page was for sterling silver chain necklaces at Kohl’s.
With one click, I was on Kohls.com looking at its listings for necklaces that matched my eBay search. One more click and I was on a Kohl’s product listing page for a sterling silver necklace, just one click away from the “Add to Cart” button.
In early 2017, eBay announced it would eliminate third-party Product Listing Ads by May of that year, and only keep branding ads for insurance companies and the like. It said it would instead focus on Product Listing Ads for eBay sellers. But by the end of the year, eBay was already back-sliding, as we reported in this October 2017 EcommerceBytes Blog post.
One year later, this December 2018 blog post discussed ads appearing on eBay sellers’ listings that drove shoppers away to off-eBay retail sites.
It’s hard to keep track of eBay’s advertising prac
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eBay Ads Drive Shoppers into the Arms of Rivals