Category: Start a Home Business

Married to Your Business Partner? Here’s How to Navigate Both Relationships.

Married couples who run their businesses together face unique challenges, but they can also be extraordinarily successful. June 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Marriage is tough. It’s more difficult than anyone realizes from the outside looking in. No matter how perfect your dating relationship is, marriage takes things to a whole new level. Couples find out what their marriage is really made of when challenges arise. For some, pressure and friction strengthen their relationship. For others, small fractures that were previously hidden transform into active fault lines that cause irreparable damage.Likewise, starting and managing a business is tough. It’s not nearly as sleek or sexy as they make it look in glossy business magazines. The work is gritty, the hours are long, and failure is plentiful. Few entrepreneurs make it past the first couple of years. Of those that do, there’s a long…

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These 5 Branding Factors Will Take Your Business to the Next Level

The importance of branding in business is undeniable. No matter what industry you are in, there will always be someone who offers the same product or service that you do. June 22, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. The importance of branding in business is undeniable. No matter what industry you are in, there will always be someone who offers the same product or service that you do. What sets your offering apart is the brand attached to it. Building a brand takes time and a lot of effort, but any business or entrepreneur who takes the brand-building process to heart will experience more success. But we need to realize that branding is more than just a logo. It’s about the experience as a whole. That includes the visual and tangible, and even the intangible aspects of your business experience. Unfortunately, many business owners today…

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Putting Off Cybersecurity Is Putting You at Much Bigger Risk Than You Realize

It may seem hard to justify when your company is getting started, but the longer you wait, the more difficult and expensive it gets to protect your business from hackers. June 22, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Many smaller businesses, especially startups with limited budgets, tend to treat information security as an afterthought, a bell-and-whistle to be added later when funds allow. This attitude may have been justified 20 or 30 years ago, but the modern landscape of cybercrime, data security, and privacy is making that impossible now.Protecting corporate information, intellectual property, customer data, and physical IT systems is an essential business function for modern companies, small and large. Data breaches are common, expensive, and can harm the reputation of a business for years.As an entrepreneur in the cybersecurity industry, I know how important it is for young startups to assess their information…

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Why Being Selective Can Lead to Success

The co-founder and CEO of Tracer shares how his data intelligence platform bridges the growing gap between sets of data and how being selective helped him close a multi-million-dollar fundraising round. June 22, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. If you want to be a successful entrepreneur, Jeffrey Nicholson believes you have to be selective. Nicholson is the co-founder and CEO of Tracer, a data-intelligence platform that recently closed a $9.9 million seed investment round. Prior to creating Tracer, he was the Chief Media Officer at VaynerMedia. He also serves on the advisory boards for Roku, Pinterest and Nextdoor. He created his education startup, NicholNotes, to improve the education ecosystem and shape future leaders. Nicholson sat down with Jessica Abo to talk about how Tracer bridges the growing gap between sets of data and how being selective can help you be more successful.Jessica Abo: Can you start by…

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I Built a Billion-Dollar Company With the Help of These 19 Business Books

Reading books is a great way to obtain information and advice from experts that can help you grow your business. If you’re looking for a place to start, try this list. June 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. There’s arguably no better way to learn how to start and grow a business than to just dive in with a hands-on approach. At the same time, as someone who built a “unicorn” from the ground up, I can also testify that there’s a lot of wisdom in taking advice from others who have already gone through the school of hard knocks. Books are a wonderfully accessible way to get that advice, and there’s no shortage of incredible professionals who are sharing what they know through the written word. These are the titles I consider to be must-read if you’re serious about entrepreneurial success, leadership and…

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How Mending Ties with His Parents Became a Viable Business Idea for This Young Entrepreneur

‘Parents Are Human’ creator Joseph Lam is betting that a simple card game can help reconnect and strengthen bonds between family members. June 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Can a simple card game help reconnect or strengthen bonds between family members? One Asian-American entrepreneur is intent on finding out. Joseph Lam is the 25-year-old creator of Parents Are Human, a bilingual, question-and-answer-format card game that aims to stimulate deep conversations and emphasize that language should not be a hindrance to understanding and respect.Especially given the recent surge of racially motivated attacks against Asian-Americans, Lam’s hope is that Parents Are Human might help provide some comfort and a sense of belonging to Asian parents or elders while helping them connect with the younger generation.Related: Dwayne Johnson and Dany Garcia Want You To Rethink EverythingHow Parents was bornLam ideated Parents Are Human with the goal of rebuilding his relationship with his own parents after…

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This Is Why You Shouldn’t Always Charge by the Hour

June 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Before I became a full-time ghostwriter, I spent 17 years as a freelance web and software developer. I was also passionate about the charge-per-hour model. When it makes sense to charge by the hourSoftware development is a tricky beast. Developers generally agree that there is no bug-free software. Just the other day, a single bug in the Fastly network, triggered by one user changing some settings, sent the internet into a “meltdown,” taking down enormous sites like CNN, Bloomberg and The Guardian, and affecting internet mainstays such as Reddit and Amazon. Bugs happen. And if a company handled every bug that appeared, at no cost, it would go out of business. Or would it?How does the charge-per-hour model incentivize bug-free software? Early in my career, I read a lengthy white paper written by a software company in Australia touting all the reasons charging by the hour made sense. This matter of bugs was…

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The Essential Legal Guide to Running a Photography Business

Learn to stay out of hot water by following this smart advice regarding the legal side of your photography business. November 26, 2019 6 min read The following excerpt is from The Staff of Entrepreneur Media, Inc. and Jason R. Rich’s book Start Your Own Photography Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code SIDEHUSTLE2021 through 6/20/21.Let’s cover some of legal issues most critical to your success as a profes­sional photographer.Copyright issues Photographers own the copyright to their images from the moment of creation, according to the Copyright Act of 1976. Once you click the shutter, you’re the creator and copyright owner without having to register it. This means if unauthorized use of an image occurs (and it frequently does), you could be entitled to compensation.However,…

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Smart Marketing Tips for New Restaurants

November 21, 2016 9 min read The following excerpt is from the staff of Entrepreneur Media’s book Start Your Own Restaurant and More. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% on this book when you use code SIDEHUSTLE2021 through 6/20/21.As you consider various marketing vehicles, keep this in mind: Research conducted by the National Restaurant Association (NRA) reveals that word of mouth is still the best method of advertising. More than four out of five con­sumers are likely to choose a table-service restaurant they haven’t patronized before on the basis of a recommenda­tion from a family member or a friend. So make the foun­dation of your marketing program an absolutely dazzling dining experience that customers will want to talk about and repeat. Freddy’s Frozen Custard owner Scott Redler says, “I truly believe people are going to try you, and if you take…

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Restaurant Owners Reveal Their Success Secrets

November 28, 2016 9 min read The following excerpt is from the staff of Entrepreneur Media’s book Start Your Own Restaurant and More. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% on this book when you use code SIDEHUSTLE2021 through 6/20/21.Nothing teaches as well as the voice of experience. So we asked established foodservice business operators to tell us what’s contributed to their success and what they think causes some companies to fail. Here are their stories.Related: Smart Marketing Tips for New Restaurants1. Start with a job. The best preparation for starting your own restaurant is to first work in someone else’s establishment. While you should certainly read books and take courses, you should also plan to work in a restaurant for at least a few years, doing as many jobs as possible. Pay attention to people who are doing different jobs in the restaurant…

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12 Tips for Growing Your Etsy Business

Once you’ve established an Etsy business that’s popular with shoppers, use any of these dozen strategies to expand your sales opportunities. September 27, 2017 7 min read The following excerpt is from the Staff at Entrepreneur Media Inc. and Jason R. Rich’s book Start Your Own Etsy Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code SIDEHUSTLE2021 through 6/20/21.Once you believe you have the basics of running your Etsy business mastered, or you’re at least comfortable handling the day-to-day responsibilities required of you, this is when you should consider growing or expanding your business. It’s typically best to take a slow and steady approach that involves minimal financial risk.Related: 21 Strategies for Providing Top-Notch Customer Service on EtsyBased on the amount of profit you’re consistently earning, you have a…

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Should You Name Your Business After Yourself?

June 18, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Back in February, I wrote an article about whether to use your own name for your business (or product) or create a new brand name. I presented five reasons to take the latter approach—creating a new name—including the appearance of scale and an opportunity to express relevant ideas through the name. But I was careful to state in the opening paragraph that “either path can work, and deciding which is right for you depends on a range of personal factors.” As a counterpoint to my previous article, I’ve listed five scenarios below in which using your personal name may be the wiser path. At the end of the article, you’ll find a table that summarizes some pros and cons of naming a business after yourself versus creating a new brand.When you’re already famousGranted, Kim Kardashian and Tiger…

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