Category: How To Guides

How to Market Your New Digital Marketing Agency – How To Guides

The hardest business for a digital marketer to promote is often their own. You need to stand out among the competition, but with thousands of agencies, startups, and even individuals promoting online, how can you possibly establish your own prominent identity? The way you present your business will be the first demonstration of your marketing abilities to potential consumers. Consider this more than just a chance to promote your services; it’s a way to showcase your abilities through quality content, rich SEO and a seamless sales funnel that engages, informs and converts with ease. Check Your Web Development Does your site have all of the essential qualities for modern marketing? People are going to look at your own website and wonder whether you could make their own look just as good. If your site comes off as cheap or contains nothing but thin, promotional content, you’ll wind up driving people…

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How to Get People Talking About Your Brand – How To Guides

Competition for customers is fierce, and this is why it’s crucial to get people talking about your brand. If you’re preparing to launch a new venture, and you’re keen to make a splash and generate a buzz, this guide is packed with ideas. Image by mohamed Hassan from PixabayPlanning a launch event Many company owners choose to host a launch event to celebrate their new business and reach out to potential new customers. At the moment, it might not be possible to plan a large-scale launch with massive crowds due to Covid-19 restrictions, but there are alternatives. Virtual events are safe and accessible, and you can be really creative in the way you present your business and communicate with buyers, retailers and prospective clients and shoppers. Use the power of social media and advanced, innovative technology to introduce your brand, showcase the products or services you offer and explain the…

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A Complete Guide to Using YouTube for Marketing – How To Guides

Have you already created a YouTube channel to upload your brand’s content? If not, you have come to the right place. And if you have, you will find this article useful as well to optimize your digital marketing efforts. People love engaging with videos, which is why so many companies put so much effort into creating content for YouTube. Whether you prefer to produce your content in-house, rely on an animation company, or a combination of both, having a strong YouTube presence can help you boost your company’s marketing efforts. The problem, though, is that many brands use the hub as a mere warehouse for their videos. That is a great way to waste all the community-building and outreach potential it provides! To keep that from happening to you, we will go through the most important aspects to consider when building your channel. In the process, we will give you…

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How to Choose a Local Video Production Company for Your Marketing Campaign – How To Guides

A marketing campaign can significantly affect a business’s success. An effective marketing campaign allows a business to easily reach their leads, customers, and clients, stand out from the competition, and earn more sales. As long as planned and implemented properly, a marketing campaign can even become a business’s ticket to building a strong brand in the industry. A marketing campaign is vital for every business, which is why you should consider hiring the services of a local video production company. According to statistics, online videos are 600% more effective than print and direct mail marketing combined. This means that you’ll have better chances of improving your marketing campaign if you incorporate videos. For your business to maximize the benefits of videos in your marketing campaigns, consider the following when choosing a local video production company: 1. Don’t Immediately Say ‘Yes’ the Moment You See a Demo Reel It’s common for…

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4 Incredible Book Marketing Tips for Self Published Authors – How To Guides

You’ve finished your novel and are ready to get it published. After much consideration, you’ve decided to go the self-publishing route. Self-published authors run into their fair share of roadblocks when trying to sell their book. One of these roadblocks is forgetting to market the book. Your audience can’t buy your novel if they can’t find it. You’ll need to build interest and get your presence out there before you can become the world’s next best-selling author. We can help you out with that. Check out this guide for a few tips that will help you sell your novel to the masses. 1. Do a Little Research Whether you like to think of it this way or not, your book is a product that you’re selling. To some degree, you’ll need to do some marketing research before you even begin writing your novel. By knowing your target audience you’ll get…

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How to Market Your Business Online in 2020 – How To Guides

Photo by Andrea Piacquadio from Pexels The business world is currently very unstable. The COVID-19 pandemic affected millions of small businesses around the globe. Most of them were forced to shut down temporarily, while some businesses decided to just close down completely because people were asked to stay at home. Although getting a small business funding so you can continue to operate is a good idea, it will just stay the same if you don’t know how to promote your business and make sales during these times. With this pandemic still active outside, turning to online marketing is the best course of action for many entrepreneurs worldwide. If this is your first time entering this industry, how can you market your business online effectively? We have highlighted some of the simplest ways to do this. 1. You Need a Website It might seem generic for some people since this is…

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How to Market Your Home-based Business During COVID-19 – How To Guides

Photographer: Stanley Parrish (www.pixeloutflowstudios.com) Many people start businesses to make money and gain independence for their lives. Oftentimes they are burned out, overwhelmed and frustrated with their bank accounts because they are missing out on the biggest piece of the puzzle: creative marketing. And now they are faced with another challenge—running a business from home during a pandemic. Many are scrambling to figure out what to do next, trying to focus on the hustle and bustle of securing clients, contracts and customers. Despite what the odds may look like, now is still the time to sell and market your business. People are looking for solutions and your business is the answer. Here are a few ways to market your products and services during quarantine: 1. Show Up on Social Media Think about it. Everyone is at home and on their phones right now. This is probably the best time to…

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Learn from Marco Calamassi: How to Expand Your Digital Storefront as an Influencer – How To Guides

How Influencers Can Leverage Their Platform and Follower Base to Establish Their Own Long-Lasting Brands We are all familiar with the concept of influencers now. They allow people to discover new places, people, and ideas and often can reach hundreds of thousands, if not millions, of people worldwide. Such an unprecedented level of reach to a large user base is the reason why 65% of marketers planned to increase influencer marketing in 2019, compared to 39% in 2018. The concept of influencer marketing is appealing as it achieves similar outcomes as celebrity endorsement but much more effectively and targetedly. It also tends to be cheaper than paying a celebrity to shoot a commercial, which is how traditional celebrity-based advertisements were done. Celebrity endorsements are often in the millions. Most influencer marketing budgets are between $1,000 and $10,000 per year while some spend up to $500,000. The ROI of influencer marketing…

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How to Adjust Your Thinking and Marketing – How To Guides

There is a marketing term for things outside of your control that affect marketing such as weather and the economy. It’s called the Marketing Environment. The current pandemic is part of the marketing environment. Most of the time, the marketing environment changes very slowly and companies have time to adapt. The speed of change with this pandemic has taken many by surprise. Having navigated my agency through other swift marketing environment changes such as 9/11 and the great recession, I feel confident that if home-based businesses stay calm they will get through this pandemic just fine. First of all, the cycle of this marketing environment shift is going to be short lived. Whether your business is hurt or helped, it’s going to be a quick spike up or down. If you are fortunate enough to offer a product or service that is benefiting, make hay while the sun shines but…

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How a Small Business Can Look Good on a Budget – How To Guides

cottonbro / Pexels Congrats, you’ve decided to step out on your own! Build credibility and establish yourself as a leader in your industry with consistent action and before long people will come to recognize you as the ‘go-to’ person in your field. While you continue to grow, check out these quick and easy ways to market yourself on a shoestring budget. WORD OF MOUTH This is by far the easiest form of organic advertising. Just ask someone to please tell a friend about what you do or ask for referrals from persons you have worked with, even if it was for free. Keep telling people about who you are, what you do, and form relationships along the way. You can even go a step further and offer some sort of referral incentive such as a discount off their next purchase just to encourage people to spread the word. SOCIAL MEDIA…

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How to Find Out If Your Marketing Strategy Is Successful or Not! – How To Guides

Marketing strategies are crucial for businesses. We won’t go into too much depth talking about why, but the crux of the matter is that they basically find customers for you. Without a good marketing strategy, you will find it very hard to bring in new customers and gain regular sales. That brings us to the meat of today’s issue; how do you know if your strategy is successful or not? You might spend a fortune on various marketing ideas and methods, but are they bringing the results you want? It can be difficult to measure success. In fact, one of the main marketing myths is that it’s impossible to know the true benefits of a campaign. However, there are plenty of ideas and tools you can use to check if your strategy is successful or not: Photo Mix / Pixabay Create an SEO report First of all, SEO is one…

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Is Your Small Business Failing? How to Determine If Bad Marketing Is the Problem – How To Guides

fauxels / Pexels About half of small businesses fail in their first five years. But they shouldn’t fail because of bad marketing. The big uncertainty is whether people need your product. That trumps everything. Even bad marketing can’t kill a product, if it fills a need. But if people don’t need it, the world’s best marketing isn’t going to save it. In my book, “The CEO’s Guide to Marketing,” I explain how to tell the difference. When my wife Robin and I started our marketing agency from our laundry room more than 30 years ago, it was pretty much just the two of us. I know what it’s like to do everything yourself, from accounting and sales to stuffing envelopes. We learned by doing, and made our share of mistakes along the way because we weren’t experts at many tasks that needed to be done. You’re probably nodding your head,…

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