Category: How To Guides

It’s essential to have a marketing plan to boost your company’s online presence. But you can’t choose just any agency based on a quick Google search. The choice you make on a digital marketing partner can make or break your business. Know Your Goals When Going into the Process No two businesses are identical, which is why you’ll never see indistinguishable marketing plans. For this reason, digital marketers also vary. If you’re a startup with a limited budget, you need a slim but effective strategy to increase your website’s conversion rate and generate more leads and sales. When you go to review digital marketers, always have a starting point, a general idea of what you want to include in your budget, and of course, how much money you can allocate to branding services. For example, are you looking for full-service marketing that includes PPC advertising, social media posts, influencers, SEO,…

Photo by Sam Lion from PexelsMarketing a business is a critical component of not only raising brand awareness and providing information on products and services, but it is also one of the most important contributors to winning new business. However, between the strategy and the execution, a successful approach to marketing can take up time and resources, especially for someone who might not have a marketing background. Tasks such as sending emails, making promotional materials, and more, require time and effort that a lot of business owners don’t have the capacity for, nor do their employees.Instead, streamlining and automating the marketing lifecycle can give back some of that time to focus on other important tasks crucial to the success of the overall business, such as building and managing customer relationships, ensuring better service, and driving sales. Digital marketing automation can help drive business growth through prospects, sales, customer satisfaction, and…

The insurance market is facing a lot of challenges today. Consumers don’t like being “sold to” anymore; they do research, expect seamless shopping experiences, and want to feel like they’re being courted. Giving them a piece of paper with an “urgent” tag isn’t going to work for today’s customer. That said, online shopping isn’t the only convenience consumers want. According to the BrokerLink website here, it’s easy to go online and buy car insurance, or pretty much any other policy. However, having a website or social profile isn’t enough to stand out anymore. As a result of these challenges, many agencies have begun to look for creative ways to advertise their products. Here are a few of the most innovative marketing strategies for insurance brokers and companies, and why they work. Start with a Creative But Simple Website Design Potential clients are going to judge a business’s credibility by its…

SMS has again found popularity among marketers as a preferred communication method for businesses to connect with their audience. As a marketing software, SMS platforms may be able to provide all the needed resources to help a business succeed after years of the email dominance. Compared to the 18% opening rate of emails, text messages are opened and read 98% of the time. And, white label SMS marketing software is surely a big performer according to many marketing agencies. What Is White Label SMS? An SMS platform that is easy to use, feature-rich, and highly intuitive with options for adding specific functions and services to help businesses thrive is a dream offer for clients of marketing agencies. When this platform is rebranded and offered to clients as their own text-messaging business, it is the ‘white label’ service. The Reseller program is where an agency just introduces clients to the SMS…

Photo by Thought Catalog on Unsplash The hardest business for a digital marketer to promote is often their own. You need to stand out among the competition, but with thousands of agencies, startups, and even individuals promoting online, how can you possibly establish your own prominent identity? The way you present your business will be the first demonstration of your marketing abilities to potential consumers. Consider this more than just a chance to promote your services; it’s a way to showcase your abilities through quality content, rich SEO and a seamless sales funnel that engages, informs and converts with ease. Check Your Web Development Does your site have all of the essential qualities for modern marketing? People are going to look at your own website and wonder whether you could make their own look just as good. If your site comes off as cheap or contains nothing but thin, promotional…

A marketing campaign can significantly affect a business’s success. An effective marketing campaign allows a business to easily reach their leads, customers, and clients, stand out from the competition, and earn more sales. As long as planned and implemented properly, a marketing campaign can even become a business’s ticket to building a strong brand in the industry. A marketing campaign is vital for every business, which is why you should consider hiring the services of a local video production company. According to statistics, online videos are 600% more effective than print and direct mail marketing combined. This means that you’ll have better chances of improving your marketing campaign if you incorporate videos. For your business to maximize the benefits of videos in your marketing campaigns, consider the following when choosing a local video production company: 1. Don’t Immediately Say ‘Yes’ the Moment You See a Demo Reel It’s common for…