Category: How To Guides

Email marketing is an excellent source of revenue for digital marketers who know how to design and write email copy. As straightforward as it might seem, it is not a one-person job. You need a team of experts who can add value to your email marketing strategy in their unique ways. Collaboration is key to the success of any business strategy, digital or otherwise. Of course, you’ll need tools like the digital whiteboard from Miro to sync ideas and formulate a coherent email campaign. But with the right people on your team, the time spent working together will be worth it. Read ahead to see how to departmentalize your team to create and run an effective email marketing campaign. Strategy Team Strategist A strategist understands your business’s marketing goals, customers, budget, and lifecycle email marketing to develop the most appropriate plan for your email marketing campaign. They consider all the…

Businesses can’t afford not to track key metrics. Businesses track the profit margin of each product line and service and the return on investment for most projects. But are you tracking the success rate of your marketing campaigns? Are you determining the reach and return on the investment of your advertising spending? If not, you should be. Let’s learn how to create trackable links to measure your campaigns with Urchin Tracking Modules or UTM. Create a Link The first step is creating the URL for your content, if it doesn’t already exist. You’ll add the Urchin Tracking Module or UTM onto the end of that link at a later step. The UTM will be reviewed by Google Analytics to determine the sources of traffic and metrics like the click-through rate and the number of customers from each source. Create the Campaign Source You are going to track data by campaign.…

There are many responsibilities in running a small business. One of these is developing a marketing approach that can create the right interest in your products or services. It is important to design a detailed marketing plan that can help you achieve each of your marketing objectives and lead you in the right direction. It is also best to consider choosing marketing channels that are the most appropriate for your organization. Why is a marketing plan important for small businesses? Every small business needs a clear and effective marketing plan. It can help you understand more about your potential customers and find the best way to reach them. Developing a comprehensive marketing plan can also help you realize your quantifiable objectives and analyze every process in your approach. Every member of your organization should understand it and be on the same page. Main steps to set up a marketing plan…

Photo by Mikhail Nilov from Pexels More and more marketers are looking to data-driven marketing to help drive success, but getting it right is complicated and few are seeing results. The objective of this blog post is to make you aware of the modern practice of data-driven marketing and how you can apply this data-driven approach in your day-to-day marketing activities. This technique is among the transformative changes occurring in the world of digital advertising. Let’s first look at what data-driven marketing involves. What Is Data-Driven Marketing? Data-driven marketing is a method of marketing that uses data acquired during customer interactions to better understand customers’ motivations, preferences, and behaviors. Many marketers will utilize some of the best ETL tools in the market to manage complex data that they can use in their marketing efforts. It’s all about having a more relevant conversation with your audiences by delivering: The Right Message…

B2B lead generation can be a real challenge without knowing the top secrets. When you settle a correct approach, though, it can be a powerful instrument for growing a company’s revenue. Email marketing is perfect when it comes to lead generation for B2B companies, since it is one of the most efficient ways of online brand promotion.Cold emails are an irreplaceable tool. At first glance, they may seem outdated. But the truth is that well-tuned email marketing has helped many Silicon Valley startups succeed in attracting customers and building effective communications. At the same time, top-notch B2B lead generation at Belkins has helped over 400 customers increase revenue significantly. This critical task for any business should be achievable. That’s why in this article, we’ll take a closer look at cold emails as one of the most powerful options for generating B2B leads.Photo by Clark Tibbs on UnsplashIn this article, you…

You could be offering the best service in your industry or the best product in the market, but it’s worthless unless your customers know about you. In the current landscape, you still need a good marketing strategy to stand out. Some entrepreneurs make the mistake of focusing on tactics rather than strategy. Your strategy is the overall plan that gives all your marketing activities a definite direction. Tactics such as business listings, Facebook ads, flyers, and collaborations are the marketing activities you execute in line with your strategy—they are the steps you take to act out your strategy. Getting started with a strategy Before coming up with marketing activities, you will first need to chart out your overall strategy and goals. Revisiting your business plan, market research and SWOT analysis will help you outline this. Once you study all your data, you need to clearly pinpoint three key pieces of…