Category: How To Guides

The hardest business for a digital marketer to promote is often their own. You need to stand out among the competition, but with thousands of agencies, startups, and even individuals promoting online, how can you possibly establish your own prominent identity? The way you present your business will be the first demonstration of your marketing abilities to potential consumers. Consider this more than just a chance to promote your services; it’s a way to showcase your abilities through quality content, rich SEO and a seamless sales funnel that engages, informs and converts with ease. Check Your Web Development Does your site have all of the essential qualities for modern marketing? People are going to look at your own website and wonder whether you could make their own look just as good. If your site comes off as cheap or contains nothing but thin, promotional content, you’ll wind up driving people…

A marketing campaign can significantly affect a business’s success. An effective marketing campaign allows a business to easily reach their leads, customers, and clients, stand out from the competition, and earn more sales. As long as planned and implemented properly, a marketing campaign can even become a business’s ticket to building a strong brand in the industry. A marketing campaign is vital for every business, which is why you should consider hiring the services of a local video production company. According to statistics, online videos are 600% more effective than print and direct mail marketing combined. This means that you’ll have better chances of improving your marketing campaign if you incorporate videos. For your business to maximize the benefits of videos in your marketing campaigns, consider the following when choosing a local video production company: 1. Don’t Immediately Say ‘Yes’ the Moment You See a Demo Reel It’s common for…

You’ve finished your novel and are ready to get it published. After much consideration, you’ve decided to go the self-publishing route. Self-published authors run into their fair share of roadblocks when trying to sell their book. One of these roadblocks is forgetting to market the book. Your audience can’t buy your novel if they can’t find it. You’ll need to build interest and get your presence out there before you can become the world’s next best-selling author. We can help you out with that. Check out this guide for a few tips that will help you sell your novel to the masses. 1. Do a Little Research Whether you like to think of it this way or not, your book is a product that you’re selling. To some degree, you’ll need to do some marketing research before you even begin writing your novel. By knowing your target audience you’ll get…

Photo by Andrea Piacquadio from Pexels The business world is currently very unstable. The COVID-19 pandemic affected millions of small businesses around the globe. Most of them were forced to shut down temporarily, while some businesses decided to just close down completely because people were asked to stay at home. Although getting a small business funding so you can continue to operate is a good idea, it will just stay the same if you don’t know how to promote your business and make sales during these times. With this pandemic still active outside, turning to online marketing is the best course of action for many entrepreneurs worldwide. If this is your first time entering this industry, how can you market your business online effectively? We have highlighted some of the simplest ways to do this. 1. You Need a Website It might seem generic for some people since this is…

There is a marketing term for things outside of your control that affect marketing such as weather and the economy. It’s called the Marketing Environment. The current pandemic is part of the marketing environment. Most of the time, the marketing environment changes very slowly and companies have time to adapt. The speed of change with this pandemic has taken many by surprise. Having navigated my agency through other swift marketing environment changes such as 9/11 and the great recession, I feel confident that if home-based businesses stay calm they will get through this pandemic just fine. First of all, the cycle of this marketing environment shift is going to be short lived. Whether your business is hurt or helped, it’s going to be a quick spike up or down. If you are fortunate enough to offer a product or service that is benefiting, make hay while the sun shines but…

cottonbro / Pexels Congrats, you’ve decided to step out on your own! Build credibility and establish yourself as a leader in your industry with consistent action and before long people will come to recognize you as the ‘go-to’ person in your field. While you continue to grow, check out these quick and easy ways to market yourself on a shoestring budget. WORD OF MOUTH This is by far the easiest form of organic advertising. Just ask someone to please tell a friend about what you do or ask for referrals from persons you have worked with, even if it was for free. Keep telling people about who you are, what you do, and form relationships along the way. You can even go a step further and offer some sort of referral incentive such as a discount off their next purchase just to encourage people to spread the word. SOCIAL MEDIA…