Taking a page from the Amazon playbook, Berlin's cross-selling specialist 35up banks another €5 million - Tech.eu
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35up provides every etailer access to this Amazon-like sales benefit via a headless API that keeps tabs on what a shopper has in their basket and runs a series of queries through a proprietary algorithm-based recommendation engine to find the perfect, or near-perfect match via over 4 million products available through an ever-growing vendor network, that ultimately are aimed at converting to a sale.
ai has on offer, 35up representatives point out, "While Depict recommends products from within the given stock of a merchant, 35up bases its recommendations on a vast vendor network with millions of products.
We believe that 35up can bring substantial profitable sales to both web shops and the connected vendor network and that breaking the exclusivity of cross-selling will create revolutionary opportunities for e-commerce.
Now while this process might seem simple on the surface, what’s cooking behind the scenes is Amazon’s ability to not only drive a highly sophisticated matching engine (read: highly expensive and highly time-consuming to create) AND hold a large inventory at the ready (read: also highly expensive).
"The 35up platform precisely solves our cross-selling problem", says Refurbed's Peter Windischhofer.
Explaining the rationale behind Capnamic’s investment, Managing Partner Christian Knott explains, "35up’s platform is a powerful solution and already generates considerable additional sales for existing customers.
Berlin-based cross-selling specialist 35up has secured another €5 million in funding in a Capnamic-led round.
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