Football: TJ Finley to sell clothing items through Amazon - Auburn Wire

Summary

One of the globe’s most recognizable companies has now dipped into the Name, Image, and Likeness game.

Amazon has signed Auburn quarterback tj Finley to a NIL deal, which will allow Finley to sell items such as t-shirts, hoodies, cell phone cases, and tote bags from his custom branding line.

One of the globe’s most recognizable companies has now dipped into the Name, Image, and Likeness game.

Amazon has signed Auburn quarterback tj Finley to a NIL deal, which will allow Finley to sell items such as t-shirts, hoodies, cell phone cases, and tote bags from his custom branding line.

The deal was made through the NIL-deal platform “Dreamfield“, which is an organization founded by former UCF and Florida State quarterback McKenzie Milton and former Miami quarterback D’eriq King that works as a bridge between the student-athlete and businesses in an effort to maximize NIL agreements.

According to On3’s NIL evaluation, which calculates an athlete’s NIL value using dynamic data points targeting the three primary categories of influence, performance, and exposure, Finley ranks in the top-300 nationally with a value of $125k. Running back Tank Bigsby leads all Auburn players with a value of $475k.

Finley is the second student-athlete to sign an NIL deal with Amazon, but the first college football player to do so. He joins Clemson Men’s Basketball’s Brevin Galloway, who has an agreement with Amazon to sell clothing in an effort to spread Mental Health awareness.