Amazon Posts 8 Seller Tips to Get the Most Out of Prime Day - EcommerceBytes

Summary

With just 11 days to go before its big Prime Day shopping event, Amazon published some tips for sellers on Friday to take advantage of the expected boost in traffic. Prime Day 2021 was the biggest two-day period ever for Amazon’s third party sellers, nearly all of which were small and medium-sized businesses, the marketplace said.

In its first tip for sellers, Amazon suggested sellers use the hashtag #SupportSmallwithAmazon on Instagram, Twitter, and Facebook to leverage its sweepstakes that rewards shoppers for buying from small businesses – if buyers enroll in the sweepstakes first.

With just 11 days to go before its big Prime Day shopping event, Amazon published some tips for sellers on Friday to take advantage of the expected boost in traffic. Prime Day 2021 was the biggest two-day period ever for Amazon’s third party sellers, nearly all of which were small and medium-sized businesses, the marketplace said.

In its first tip for sellers, Amazon suggested sellers use the hashtag #SupportSmallwithAmazon on Instagram, Twitter, and Facebook to leverage its sweepstakes that rewards shoppers for buying from small businesses – if buyers enroll in the sweepstakes first.

The second tip also requires sellers to take action – this time by creating coupons, which incentivize shoppers to make a purchase. “If you have a product you want to discount you can create coupons at any time, even the day before Prime Day starts. When your product appears in shopping results, a green coupon badge appears showing the discount.”

Amazon provided the following instructions for setting up a coupon to take advantage of Prime Day:

Discount is at least 5%

Set the dates to July 12-13

Targeting is Prime Exclusive

The ASIN is Prime

Tip #3 advises sellers to increase their ad budgets, since extra traffic may result in ads receiving more traffic and clicks than normal (“When you go out of budget, your ads pause until midnight the next day,” Amazon stated.)

Tips 4 and 6 also focus on advertising: “Adjust your bids to stay competitive,” and “Advertise through non-Amazon channels and earn a bonus.”

In Tip #5, Amazon suggested sellers create a “Prime Day version” of their Store, which requires approval at least a week before Prime Day. And, it noted:

“When preparing your Store for Prime Day, make sure you add a page for the Featured Deals Widget. This is a great way to add visibility to products that have promotions, such as deals, coupons, or Subscribe and Save. The widget updates automatically, so products only appear in the widget for as long as the promotion lasts.”

Amazon’s 7th tip for sellers was to give plenty of time for Amazon to approve “Creative-based shopping experiences” such as Stores or A+ Content, which require moderation in order to be published.

The final and 8th tip is ambitious given time constraints: “Manage Your Experiments lets you run A/B tests on your brand’s product detail pages so you can see which version performs better.”

You can read the full post on Amazon – and feel free to share feedback on which tips are most helpful, and if you expect to see any bounce from Amazon Prime Day 2022, which falls on July 12 – 13 this year.

Amazon Posts 8 Seller Tips to Get the Most Out of Prime Day - EcommerceBytes
Photo Credit: EcommerceBytes

Why a good backpack matters: Shop Amazon's best-sellers before class begins - Yahoo Sports

We may receive commission from purchases made via links on this page. Pricing and availability are subject to change. This content is created by a 3rd party partner for Yahoo. Kee …

Read more here
Why a good backpack matters: Shop Amazon's best-sellers before class begins - Yahoo Sports

Amazon Keeps Selling Out Of These Trendy Clothes That Are So Damn Cheap - Bustle

When budget-friendly and on-trend clothes pop up while I’m searching through Amazon at work, I’m obviously going to make a list about it. These fashionable pieces keep showing up, …

Read more here
Amazon Keeps Selling Out Of These Trendy Clothes That Are So Damn Cheap - Bustle

Is Amazon’s deal for iRobot all about mapping Americans’ homes? - RetailWire

Photo: iRobot Amazon.com on Friday announced that it has entered into a definitive agreement to acquire IRobot, the maker of the Roomba vacuum cleaner, in an all-cash transaction …

Read more here
Is Amazon’s deal for iRobot all about mapping Americans’ homes? - RetailWire

Amazon’s best-selling makeup mirror has bright LED lights — and it’s nearly 50% off - Yahoo News

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a co …

Read more here
Amazon’s best-selling makeup mirror has bright LED lights — and it’s nearly 50% off - Yahoo News

YouTube Could Soon Start Selling Additional Streaming Services on its Platform, Like Amazon Prime - Appuals

It hasn’t been a good year for video streaming services. In fact, Netflix for the first time, even lost customers last quarter. The space has become very saturated now, with many c …

Read more here
YouTube Could Soon Start Selling Additional Streaming Services on its Platform, Like Amazon Prime - Appuals