Amazon Is Rolling Out Tools to Help Sellers Connect With Customers Over Email - Inc.
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For the first time, Amazon sellers will be able to include customers (especially repeat customers, recent customers, and high-spend customers) in their email marketing communications, the Seattle-based corporation announced last week.
Sellers will be able to access email marketing analytics, including open and conversion rates, through their existing customer engagement dashboard.
This email marketing feature echos a business tool that the Menlo Park, California tech giant Meta launched in May.
He added that the new tool demonstrates the corporation's "commitment to helping sellers reach the right customer, at the right time.
Previously, Amazon sellers only had the ability to email shoppers that "followed" their brand on the platform (a feature that rolled out last October).
Amazon's latest seller tools aim to help businesses connect with their customers on a deeper level.
"Brands are able to quickly acquire new customers in the Amazon store, but they expressed a need for improved tools to increase customer lifetime value," Benjamin Hartman, vice president of Amazon North America Selling Partner Services, said in a press release.
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