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Amazon is making it easier for consumers to file a complaint when they believe they’ve been harmed by a product from a third-party seller.
On Tuesday, the company updated its longstanding returns policy, referred to as the A-to-Z guarantee, to address defective product claims. Beginning Sept. 1, consumers can contact Amazon with a personal injury or property damage claim, and Amazon will then connect the consumer with the seller.
Currently, buyers are encouraged to contact the seller with any issues, leaving Amazon mostly out of the process.
The change addresses an issue that has long plagued Amazon’s third-party marketplace, where counterfeits, unsafe products and even expired goods have become a notorious problem and attracted scrutiny from lawmakers and regulators. The marketplace, made up of millions of third-party sellers, has grown bigger than Amazon’s own retail business and helped the company expand other revenue sources like fulfillment services and ads.
Starting next month, consumers will be able to file claims on products with Amazon directly. Amazon said it will vet the claims using a combination of independent insurance fraud experts and its own fraud and abuse detection systems.
If Amazon determines the claim is valid, it will reach out to the seller. Consumers will be able to file an appeal if they believe their claim was wrongly denied, while sellers will be able to defend their product if Amazon approaches them. Amazon will also take over the claim if the seller doesn’t respond.
Last month, the U.S. Consumer Product Safety Commission sued Amazon to force it to recall dozens of defective products sold by merchants on its marketplace. The complaint also seeks a determination that Amazon is a “distributor” of consumer products under the Consumer Product Safety Act, not just the owner of the platform through which the products are sold.
In recent years, numerous people who say they were harmed by exploding hoverboards, faulty dog collars and overheating laptop batteries have sued Amazon for damages.