After a collaboration with Palm Angels, Missoni hopes to conquer a new generation

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Missoni’s latest advertising campaign iterates its mission to be a relevant, cool and contemporary brand, ready to conquer a new generation of shoppers and fashion lovers.

‘Life in colours’ is the name of the Italian knitwear giant’s AW21/22 campaign, which charts a new direction and vision under CEO Livil Proli, who was appointed last May. The campaign captures the essence of an urban spirit, of authenticity and irony, where the city becomes the protagonist and creates a dialogue between the clothes and its multi-chromatic references.

The campaign is leading up to the debut collection of newly appointed creative director Alberto Caliri, and will be unveiled du

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After a collaboration with Palm Angels, Missoni hopes to conquer a new generation

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