A Complete Guide to Using YouTube for Marketing – How To Guides

Curated by WorkingFromHome

This article is an excerpt from the original article found in the Read More link – please follow for full article.

Have you already created a YouTube channel to upload your brand’s content? If not, you have come to the right place. And if you have, you will find this article useful as well to optimize your digital marketing efforts.

People love engaging with videos, which is why so many companies put so much effort into creating content for YouTube. Whether you prefer to produce your content in-house, rely on an animation company, or a combination of both, having a strong YouTube presence can help you boost your company’s marketing efforts.

The problem, though, is that many brands use the hub as a mere warehouse for their videos. That is a great way to waste all the community-building and outreach potential it provides!

To keep that from happening to you, we will go through the most important aspects to consider when building your channel. In the process, we will give you tips and tricks so you can maximize your use of the platform.

Keyword Research 101

YouTube is a place where people go largely to solve problems that arise in their day to day: they want to learn how to install a service, make a special recipe, or get the most out of a product. Your choice of keywords and content must reflect this: it should have user intent.

When it comes to posting content and selecting the best keywords to name it, you need to know what people are actually looking for. They generally don’t search for individual words like “watches” or “coffee makers,” but rather more specific terms: “The best sports watches” or “how to make a latte with an Italian coffee maker.”

For this reason, you should favor long-tail keywords. To look for them and define which ones will serve you the most, don’t stop with the first word that comes to mind; try to discover what people are trying to learn about that topic.

A good way to work out the best keywords is by typing various phrases in the YouTube search bar and paying attention to which content is most popular. If you want a more advanced tool, Google Trends allows you to set up a ‘YouTube Search’ and get hard data on that type of content.

On-Page Optimization Elements

Now that you’ve done the research to discover the best keywords to rank your content, you want to use all the resources available on YouTube to make the most of your keywords. What are those elements, and how can you balance them effectively?


Tags are the first element you must work with when positioning your keywords. Your primary goal when tagging is to inform YouTube’s algorithms about the content of your video so they can classify it.

You have limited tags to use: up to fifteen, but generally, most videos have 5-8 tags. You want to use them wisely so that you can attract your audience as well as occasional visitors who may not have been looking for your video directly. A good way to achieve this is by combining your long-tail keywords with single ones, which will give wider visibility to your video.


The purpose of optimizing your title is twofold: on the one hand, you want to take advantage of it to incorporate your keywords, but you also want your titles to be catchy enough to capture the attention of users.

Clarity is a must: a good title should inform viewers about the specific content of your video. However, you should dedicate a space in your title to say a little more about what’s distinctive about your video. For example, tutorials on “How to set up a camping tent” are many; but if you add a simple “No Special Tools Required!” you provide a value that few videos feature.


There are two schools of thought on how to use YouTube descriptions. One says that descriptions should basically reproduce the title of the video. Another holds that this is a place to add a mini-essay. Both are wrong.

Your descriptions are a great place to add both your keywords and links to your web pages and social media handles. But they are not a substitute for your video; this must be self-sufficient. After all, people turn to YouTube to watch content, not read.

The simplest tip is to front-load the most important information in the first two or three lines of the description box. Leave the rest under the ‘Show More’ button to refer users to your other places, as well as relevant playlists that may be useful to them.


Thumbnails are a great resource to capture the attention of users who are simply scrolling down the platform or watching another video. YouTube gives you the option to choose between random frames of your video. But of course, you don’t want to leave your thumbnail up to them.

There are two important considerations regarding custom thumbnails. On the one hand, you want them all to be quite similar, to incorporate your branding elements and colors so that people can associate your content with your company.

But on the other hand, you want thumbnails to complement the title of your video. By adding non-intrusive text, you can communicate something a little more interesting about what users can expect from your video.

Charisma on Command, a channel that teaches people speaking techniques, is great at doing this. For example, its video “6 Easy Ways to Charm Anyone” is coupled with the thumbnail “The 85% R

For the Full Article
Please Continue Reading Here: A Complete Guide to Using YouTube for Marketing

Quite useful news and links can be seen on the full article.

You May Also Like…

How to Market Your New Digital Marketing Agency – How To Guides

How to Market Your New Digital Marketing Agency – How To Guides

The hardest business for a digital marketer to promote is often their own. You need to stand out among the competition, but with thousands of agencies, startups, and even individuals promoting online, how can you possibly establish your own prominent identity? The way you present your business will be the first demonstration of your marketing abilities to potential consumers. Consider this more than just a chance to promote your services; it’s a way to showcase your abilities through quality content, rich SEO and a seamless sales funnel that engages, informs and converts with ease. Check Your Web Development Does your site have all of the essential qualities for modern marketing? People are going to look at your own website and wonder whether you could make their own look just as good. If your site comes off as cheap or contains nothing but thin, promotional content, you’ll wind up driving people…

How to Get People Talking About Your Brand – How To Guides

How to Get People Talking About Your Brand – How To Guides

Competition for customers is fierce, and this is why it’s crucial to get people talking about your brand. If you’re preparing to launch a new venture, and you’re keen to make a splash and generate a buzz, this guide is packed with ideas. Image by mohamed Hassan from PixabayPlanning a launch event Many company owners choose to host a launch event to celebrate their new business and reach out to potential new customers. At the moment, it might not be possible to plan a large-scale launch with massive crowds due to Covid-19 restrictions, but there are alternatives. Virtual events are safe and accessible, and you can be really creative in the way you present your business and communicate with buyers, retailers and prospective clients and shoppers. Use the power of social media and advanced, innovative technology to introduce your brand, showcase the products or services you offer and explain the…

Working From Home TV …

Tips to enhance your own website…

How to Track Website Visitors to Your WordPress Site – Website Tips

How to Track Website Visitors to Your WordPress Site – Website Tips

Are you looking for an easy way to track your website visitors in WordPress? Tracking the number of website visitors on your site can help you get insights to grow your business. You can better understand your audience, look at which posts they like, where they come from, and how they use your website. In this article, we’ll show you how to easily track website visitors on your WordPress site (step by step). Why You Need to Track Your Website Visitors Tracking website traffic is one of the most important indicators of your website’s performance. More visitors means more opportunities for converting them into subscribers and customers. It also unlocks promising insights that you may have missed. For example, you can find out which country or city your visitors are from. This can help you deliver personalized content or figure out which languages you should translate your website in. You…

How to Fix WordPress Updating Failed / Publishing Failed Error – Website Tips

How to Fix WordPress Updating Failed / Publishing Failed Error – Website Tips

Are you trying to fix the WordPress updating failed or publishing failed error on your website? Sometimes when editing a post or page, you may see the updating failed or publishing failed error. This error does not give any clues, which makes it particularly difficult for beginners. In this article, we’ll show you how to easily fix the WordPress updating failed error. We’ll also explain what causes this issue, and how to avoid this in the future. What Causes Updating Failed or Publishing Failed Error in WordPress? Failure to communicate with the WordPress REST API causes the ‘Updating Failed’ or ‘Publishing Failed’ error in WordPress. Basically, WordPress sometimes uses a set of APIs (programming methods) called ‘REST API’ to send and receive requests to the WordPress database. If it fails to send and receive those requests, then some parts of your WordPress website may not be able to function. This…

12 WordPress Search Plugins to Improve Your Site Search – Website Tips

12 WordPress Search Plugins to Improve Your Site Search – Website Tips

Are you looking for the best WordPress search plugin to improve your site search? We all know that the default WordPress search feature is quite limited. However, there are several WordPress search plugins that can help you improve the default search experience. In this article, we will highlight the best WordPress search plugins to improve your site search. Why Use a WordPress Search Plugin? WordPress comes with a built-in search feature, which is quite limited and not very good in finding the relevant content. If you are making a new WordPress website or blog, then you may not need a better search feature right away. However, as you add more content, you would want to help users easily find articles or products. A lot of folks rely mainly on SEO best practices, hoping that users will find things through search engines. Adding a site search helps users who are already…


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.