Are you looking for the best webinar software for your business?
There are many webinar platforms that allow you to run live webinars and automated evergreen webinars to connect with your users and grow your business.
In this article, we will share the best webinar software for small businesses, and compare their features so you can choose the best webinar platform to fit your needs.
What Kind of Webinar Software is Right for You?
There are many options for webinar platforms out there. Some that run live webinars. Some that do conference meetings, and some that run webinars as a live simulation (called automated webinars) which are often used for lead generation and sales funnels.
When choosing a webinar software, you need to make sure that the platform you are choosing allows you to do what you have in your mind.
A good webinar platform should have the following features:
- Great video quality and reliable webinar hosting service that doesn’t have delays or downtime
- Ability to do live webinars and automated webinars for lead generation
- Real-time chat features, so you can engage with your audience and answer questions
- Ability to have multiple presenters and hosts
- Ability for presenters to share screen and record webinar for future webinar replays
- Seamless integration with third-party email marketing services, marketing automation tools, and CRM software, so you can connect with users after the session
- Smart webinar registration pages and landing pages to boost registration and attendance
- Actionable webinar analytics that lets you see what’s working and what’s not, so you can fine-tune your webinar for maximum conversions
Aside from these webinar features, you want a webinar software that offers great support and fair pricing options.
Having said that, let’s take a look at the best webinar software for small businesses.
Livestorm is a popular webinar software that offers three types of webinars: live video webinars, on-demand webinars, and automated webinars.
They’re a fast growing webinar platform among marketers because they offer browser-based webinars. This means your users do not have to download any software to join. Frictionless joining is proven to increase webinar attendance rate.
Livestorm web conferencing works on all web browsers including Google Chrome, Firefox, Safari, etc.
It comes with all the powerful webinar features such as HD video, chat messaging during webinars, screensharing, live Q&As, audience polling functionality, automatic email reminders, ability to share documents, and more.
Livestorm aims to be a comprehensive video communication platform, so you can use the webinar for live events, product demos, customer training sessions, company communication, and even teach online courses.
You can invite teammates as moderators to help you host and better engage with your audience. Their webinar data insights allows you to analyze your performance, so you can improve your conversions.
It connects with over 1000+ marketing platforms using built-in integrations and Zapier, so you can send customer data where you need it to improve your workflow.
The best part is that their pricing is very affordable for small businesses.
Pricing: Free plan comes with up to 10 registrants and a 20 minute webinar. Pro plans start at $99 for up to 100 live attendees.
GoToWebinar is one of the original and most popular webinar software platforms on the planet. It is built by the same team behind the GoToMeeting video conferencing suite.
While it started out as a live webinar solution, they have evolved with the industry needs to add automated webinars with their Simulated Live feature that allows you to create and schedule pre-recorded webinars.
Being one of the original webinar platforms, they offer a wide-range of features such as live presentation, webinar templates, event management, custom registration, webinar polls & surveys, webinar recording, and more.
Their analytics reports are very detailed and lets you see who attended, how interested they were, what questions they asked, an so much more, so you can refine your webinar strategy to grow your business.
The best part about GoToWebinar is their video quality and reliability. If you’re looking to host online events or virtual conferences, then they’re a leading webinar platform for that.
Pricing: Starts from $59 per month for up to 100 participants. Their pricing scales with the number of attendees, but it’s very affordable even for large virtual events.
EasyWebinar is a popular webinar platform for marketers because it lets you do both live webinars as well as automated evergreen webinars.
Their live webinars allow you to have high quality video without any delays, real-time chat, multiple presenters, ability to record and archive, screen sharing, and more.
You can use their EasyCast feature to livestream simultaneously on multiple social media platforms like YouTube Live and Facebook Live at the same time.
Their automated webinars allow you to easily run evergreen webinars to reach a larger audience by optimizing for user’s local timezones. You can easily repurpose any of your live webinars and convert them into automated webinars to collect more leads and build a high-converting sales funnel.
You can use their customization options to make the webinar templates match your brand styles. Their registration embed option allows you to host a registration form on your own website, with landing page builders like SeedProd, Clickfunnels, Leadpages, and more.
They integrate with all the popular email marketing services, so you can engage with users by sending them offers, notifications before and after the webinar, and more.
Pricing: Starts at $78 per month with up to 100 live attendees. You can use their YouTube live integration to have unlimited live attendees on this plan.
Stealth Seminar is known as the best automated webinar platform because it’s entirely focused on helping you maximize evergreen webinars and automate your sales funnel.
You can use Stealth Seminar to run pre-recorded webinars as if they were live to better leverage user timezones, avoid tech failures such as low internet bandwidth, and remove presentation nerves.
They also allow you to run live webinars as well with YouTube live, or even a hybrid webinar that lets you run pre-recorded webinar with live chat for engagement.
Stealth Seminar comes with customizable pre-made templates that are designed to help you convert more leads. This includes registration templates, smart CTAs, surveys & polls, and scarcity tools like countdown timers.
For small businesses, they do have the option to add faux attendees to make your webinar look more popular and build authority. It’s a grey hat marketing tactic that utilize the fake it till you make it strategy.
Their webinar analytics shows you registration opt-in, webinar attendees, webinar conversion rate, and total sales generated. You can even see engagement reports for specific call-to-actions.
Stealth Seminar allows you to add sales pixel tracking, Facebook and Google retargeting pixels, and split testing to fine tune your strategy further.
Pricing: Starts at $69.96 per month for 150 simultaneous attendees. Also includes worldwide SMS reminders up to 6000 a month.
Zoom is the most trending video conference call company in the market right now for online meetings. What many don’t know however is that Zoom has also gotten into the video webinar market.
Known for their high video quality and reliable streaming, this move was a no brainer.
Now you can use Zoom to run interactive video webinar with screen sharing, Q&A chat, and the ability to like and up-vote questions.
Zoom also allows
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