4 Tips for Successful Pop-Up Events – Start Online Business

Curated by WorkingFromHome

This article is an excerpt from the original article found in the Read More link – please follow for full article.

If you’re looking for a fun and fresh way to drum up excitement in your business and engage with customers in a face-to-face manner, planning a pop-up event could allow you to seize on both of these opportunities.

But before you go all-in, there are a few things that you’ll want to keep in mind.

photo credit: Friends of The Earth Scotland / Flickr

What is a Pop-Up Event?

Pop-up events emerged in the late-1990s and early-2000s and were extremely popular in urban, congested areas with lots of foot traffic. For example, New York City was the original “hot spot” for these one-off events.

But with the rise of the internet and the ability to quickly communicate messages to millions of people, these events are no longer restricted to busy urban areas. They can be hosted in almost any city or town – so long as the correct strategies are used.

But before we dig into the how of pop-up events, let’s get clear on the what. As EventMobi explains, “Pop-up events are temporary, unexpected events in unique spaces. They pop up and, after a few hours or days, they pop down. By definition, most events are temporary. It is the element of surprise in unexpected locations that distinguish pop-up events.”

Pop-up events are almost always face-to-face (using a physical storefront or booth), though we’ve also seen some virtual and hybrid attempts in recent months. Physical pop-up events are almost always stronger than virtual/hybrid (for obvious reasons), but it’s worth noting that there’s some flexibility.

photo credit: City of Calgary / Flickr

4 Tips for Pop-Up Event Success

If you want your pop-up event to be successful, you have to be strategic and intentional with your planning. Here are several suggestions:

1. Identify a Clear Objective

There can’t be anything vague about your pop-up event. This is not the time to get cute or experimental. While you’ll certainly learn a lot, there has to be a very specific event goal from the start. Common goals include increasing product/brand awareness, adding new customers, conducting market research, collecting customer data, etc.

2. Pull Out All of the Promo Stops

The absolute worst thing that can happen at a pop-up event is a lack of significant foot traffic. Not only does it hurt your sales results, but it negatively impacts your brand image in the minds of the customers who do show up. (They’ll be thinking, “Where is everyone else?”) To avoid poor turnout rates, get serious about pre-event promotion

For the Full Article
Please Continue Reading Here: 4 Tips for Successful Pop-Up Events

Some useful information and links can be seen on this complete article.

You May Also Like…

Eco-Friendly Tips for Sustainable Manufacturing – Start Online Business

Eco-Friendly Tips for Sustainable Manufacturing – Start Online Business

A wide variety of human activities, which includes manufacturing, has taken its toll on the environment. While awareness regarding the environmental impact of these activities was limited in the past, it certainly isn’t limited today. Consumers around the world are waking up to the fact that unsustainable manufacturing is bad for the environment. As a result, more and more of them are choosing manufacturers that produce goods sustainably. But what does it take for a manufacturing facility or plant to make the switch from unsustainable to sustainable? If you’re wondering what the answer is, read on. In this post, we’ll take you through some eco-friendly tips you can adopt to make sustainable manufacturing a reality. photo credit: Ivan Samkov / Pexels1. Start with Waste Minimization Manufacturing hubs around the world have been singled out for criticism because of the huge volumes of waste they produce. If your plant has been guilty of…

vcita Review: Everything You Need to Know About the SMB Management Solution – Start Online Business

vcita Review: Everything You Need to Know About the SMB Management Solution – Start Online Business

Are you starting a new venture and looking for an easy and efficient software assistant to enhance and automate your processes? Or are you an established business looking to improve your client engagement? If so, look no further than vcita, a business management, payments and client engagement platform that minimizes workload and increases client satisfaction. Founded in 2010, vcita offers a range of features for client relationship management, marketing, appointments and payments, all of which are ideal for service-focused SMBs. Initially, vcita started life as an online scheduling platform. But over the years, it’s evolved into a more comprehensive business management solution, including billing and administration-related features. That said, if you’re considering purchasing business management software to streamline your operations, stick with us to learn everything you need to know about vcita. A Deeper Dive into Eight of vcita’s Key Features First things first, let’s take a closer look at…

Working From Home TV …

Tips to enhance your own website…

How to Create a Giveaway to Grow Your Email List by 150% – Website Tips

How to Create a Giveaway to Grow Your Email List by 150% – Website Tips

Do you want to start a giveaway and get more email subscribers? Giveaways are one of the fastest ways to grow your email list, increase traffic, and boost sales. They help you reach new audiences and boost user engagement on your website. In this article, we’ll show you how to use a giveaway to grow your email list faster. Why Use a Giveaway to Grow Your Email List? Did you know that email marketing sees a 4300% return on investment (ROI) on average for businesses in the US? People who sign up for your emails are already interested in your products and services, making them highly likely to convert into paying customers. However, the hardest part is getting more people to join your email list. This is where running a contest or giveaway on your WordPress site comes in handy. It helps you grow your email list while getting more…

How to Track Video Analytics in WordPress (Step by Step) – Website Tips

How to Track Video Analytics in WordPress (Step by Step) – Website Tips

Do you want to know which videos your visitors watch the most on your WordPress website? Videos are a great way to bring life to your website and boost engagement. By tracking video analytics, you can see how your videos are performing with metrics like total views, watch duration, and more. In this article, we’ll show you how to track video analytics in WordPress using Google Analytics. This solution works for YouTube, Vimeo, and other HTML5 video embeds. Why Track Video Engagement in WordPress? Adding videos to your content makes your articles more engaging and helps in getting people to spend more time on your site. However, if you have multiple videos on your WordPress site, then how do you which type of content is performing the best and whether people are watching your videos or not? Tracking video engagement in Google Analytics can help you uncover these insights. You…

How to Easily Create a Custom WordPress Theme (Without Any Code) – Website Tips

How to Easily Create a Custom WordPress Theme (Without Any Code) – Website Tips

Do you want to create a custom WordPress theme from scratch? In the past, you had to follow complicated WordPress tutorials and have decent coding knowledge to build a custom WordPress theme. But thanks to new WordPress theme builders, now you can easily make one without learning any programming skills. In this article, we’ll show you how to easily create a custom WordPress theme without writing any code. Here is the list of topics we’ll cover in this article. Creating a Custom WordPress Theme for BeginnersCreating a Custom Theme with SeedProd Theme BuilderEditing a Theme with SeedProd Theme BuilderChanging the Site-Wide Design for Your ThemeApplying and Publishing Your Custom WordPress ThemeCreating Other Layouts for Your Custom WordPress ThemeReady? Let’s get started. Video Tutorial Subscribe to WPBeginner If you’d prefer written instructions, just keep reading. Creating a Custom WordPress Theme for Beginners A WordPress website uses a theme for website layout…


Submit a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.