4 Signs That Your Business Idea Might Be Awful

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Disruptive business ideas are not the same as fundamentally unsound ideas, but recognizing the difference is up to the individual entrepreneur, not anybody else.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

No matter how many venture capitalists and angels you try to lure with free lunches and smoking pitch decks, if the fundamental idea for your startup is terrible, you’re going to struggle. 

This is a touchy subject. Entrepreneurs are passionate about their businesses. And there’s also the matter of disruption: Uber, Airbnb, Bitcoin, even Amazon back in the day. Those ideas might have sounded awful to others at the time. 

Understandably, entrepreneurs are never eager to tell fellow entrepreneurs that their idea sucks. Which is why you have to make that final call. Here are four red flags that can signal a faulty investment before you dive in too deep. 

1. Unoriginal idea in a highly competitive field

Accountancy is an incredibly difficult entrepreneurial field to succeed in in the UK. I should know: One of my businesses is a London-based accounting practice with over 50 staff members. 

As per the Office for National Statistics, there were over 43,000 accountancy-related businesses registered in the UK in 2019. And the number continues to grow. 

I’ve seen it time and again: Accountancy practices fail or never get off the ground in the first place because they offer nothing original in a glutted field. 

Our practice succeeded because we continue to innovate in a field that does not lend itself easily to innovation

If you must enter a clogged-up field, at least try to offer something highly unique. 

Related: How to Turn Your Idea into a Business

2. Too much time required for a minimum viable product (MVP) in a tech startup

Tech is a tough field. The tech bubble shows signs of bursting, and the arena is dominated by a handful of conglomerates — Facebook, Alphabet, Apple, etc. 

It didn’t take long for Facebook to come up with a competitor for Clubhouse, the buzzy voice-based social network. Or Twitter, for that matter.

It happens time and again in the tech field: Instagram copied Snapchat’s stories, which in turn were copied by LinkedIn. Spotify and TikTok managed to fight off attempts to copy their features. But the jury is still out on Clubhouse.

By the time Facebook and Twitter started copying Clubhouse, the new social network already had 10 million users, thanks to some big-name early adopters. But Clubhouse’s ability to stay in the game now depends on how fast it can innovate and add core features to its product to maintain and expand its user base. 

If your tech-startup idea requires too much time to get MVPs out or to iterate improvements, consider beefing up the core-development team to give the business idea legs. 

Related: 5 Ways to Network on the Clubhouse App

3. The idea bores you

You might have a brilliant idea on paper, but when it comes to you personally, the idea stirs nothing. 

This is the reddest of red flags. 

If Steve Jobs taught us anything, it’s that the success of a company largely depends on the person at the helm. 

But it’s important to note that negative feedback can have a detrimental effect on an otherwise sound business idea. If you’re on the fence about a business idea, keep it to yourself until you make a solid decision about whether you want to pursue it or not. Otherwise, other people’s negative feedback might poison the idea before you move forward. 

Related: How to Make Negative Feedback Work For You

4. Bandwagon ideas

Bandwagon ideas are difficult to pull off unless you have a lot of immediate resources. 

By “bandwagon ideas,” I mean business ideas based on the latest hype. Hoverboards are a good example.

Source: Entrepreneur.com

Read more here:
4 Signs That Your Business Idea Might Be Awful

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