How savvy entrepreneurs can bring veritas to the vino industry.
4 min read
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Always harbored a desire to enter the wine industry, but concerned you need special training and a grape-squishing background to be a success?
Brice Baillie, recently named a 2020 leader by “Wine Business Monthly”, has achieved international recognition as the CEO and founder of the Obvious Wines Brand.
Soon after his arrival in America from France, Baillie found the display of California wines on store shelves perplexing. Though the bottles had labels revealing the appellation of the vineyard, that information did little to explain how the wine would taste and he realized the potential of launching a new brand with a label that would clearly communicate the flavors and mouthfeel to consumers.
This set Brice off on a quest to create, package, and market the bottles he would aptly name Obvious Wines.
Wine packaging secrets
The “back labels” of most stateside wines hold information about the producer and vintage. Baillie took this a step further by including information about where he sources the grapes, potential food pairing suggestions, facts about the acidity, body and tannin levels of the wine.
When asked about the factors that contributed to his success, Brice utters a single word: “Passion.”
“When I first started Obvious Wines, I didn’t know about viticulture or winemaking, yet I had a solid marketing foundation and knew how I would distinguish my brand from other wine brands on the shelves,” offered Baillie. “Ultimately I created the tagline: “Because you shouldn’t need a PhD to Drink Wine.”
Related: Winning with Wine
The next step on Brice’s journey was to pick up the phone: “Soon I found the best vineyards to source the grapes and winemakers to make the wine. Then I spent a lot of time calling importers and learning about the licenses I needed and gaining insight about the three-tier wine distribution system. A friend of mine designed the first wine
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